It’s official: Champagne shipments down 18% in 2020

It’s official: Champagne shipments down 18% in 2020

26 Gennaio 2021 Patrick Schmitt www.thedrinksbusiness.com

While such a drop seems large – and takes the region from a total of 297.5m bottles in 2019 to 245m for 2020 – as mentioned by db on 19 January, the decrease is much less severe than anticipated halfway through 2020, when the region was expecting a decline in demand by as much as one third, representing a decrease of around 100m bottles by the year-end.

Despite the continued restrictions on travel and hospitality due to Covid-19, which has hampered sales of Champagne to a significant extent, the demand for the French fizz through supermarkets and wine merchants has been “astonishing” according to one market commentator, and has made up for some of the losses suffered in the on-trade and travel retail sector.